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Sometimes, visual designers may hold titles like art director, brand designer or creative director. Job titles and job roles for graphic designers and visual designers may vary depending on the employer. Outcome Goals: What's the Difference? Roles and job titles However, their goal focuses more on supporting existing brand content through the design of individual images or graphics. Graphic designers also create brand content and graphic images. Visual designers interpret client conversations and use that information to design a cohesive artistic plan for the graphics and visuals across a brand, product line or company identity. Here's a list of how these two professions compare and contrast: Goals The primary distinction between visual designers and graphic designers is that visual designers craft an artistic message or vision for multiple elements and projects across a broad range of platforms and mediums, while graphic designers work to create individual visual materials within that vision. Related: How To Pursue a Career as a Graphic Designer Visual designer vs. Graphic designers compose digital images, video elements and motion graphics to entice people and grab the attention of specific audiences. They create visual graphics for companies and organizations in industries such as publishing, marketing, electronic media and other advertising. Related: What Does a UI Visual Designer Really Do? (With Job Duties) What is a graphic designer?Ī graphic designer is a professional who works within the digital arts industry.

They create comprehensive design schemes for the visual and aesthetic design elements spanning across multiple mediums and platforms. Visual designers work with clients to assess their goals and ideas regarding marketing plans, advertising initiatives and company or product branding. Visual designers are conceptual artists who design comprehensive brand imagery, story visuals and artistic visions for design projects. A person uses headphones to listen to audio while working on a project at their computer workstation.